B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
73%
73% -- customers expecting better personalisation through technology for Customers (2025)
73% of customers expect better personalisation through technology according to a Salesforce report.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2025
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier B
https://uk.paragon.world/insights-Personalised-direct-marketing-tailoring-campaigns-to-audiences ↗
Source Article
Personalised direct marketing: tailoring campaigns to audiences
Personalised direct marketing: tailoring campaigns to audiences
The days of ‘one size fits all’ mass marketing are long gone. Today’s customers want personalised direct marketing. According to Marigold’s 2024 European Consumer Trends Index, 78% of consumers are willing to engage with personalised me…
Original Research
Salesforce
· Original study ↗
Methodology
Cited from a Salesforce report
Methodology documented
Segmentation
IndustryRetail
RegionUK
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Customers: 73% customers expecting better personalisation through technology. Source: Salesforce (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-expect-personalisation-technology
HTML Embed
<blockquote cite="https://lighthousedata.io/data/customers-expect-personalisation-technology" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- customers expecting better personalisation through technology for Customers<br><small>Source: Salesforce (2025) · <a href="https://lighthousedata.io/data/customers-expect-personalisation-technology" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.