B
Evidence Grade B
Graded
under review
Safe to Cite
Current
60%
60% -- share of customers expecting native language contact for customers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
ICMI
Primary
Tier B
https://www.awaken.io/resources/blog/how-well-does-your-business-service-non-english-speaking-custom… ↗
Source Article
How Well Does Your Business Service Non
Original Research
ICMI
· Original study ↗
Methodology
ICMI survey; value reported as approximate
Methodology documented
Segmentation
IndustryB2C
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
customers: 60% share of customers expecting native language contact. Source: ICMI (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-expect-native-language-contact
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<blockquote cite="https://lighthousedata.io/data/customers-expect-native-language-contact" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share of customers expecting native language contact for customers<br><small>Source: ICMI (2026) · <a href="https://lighthousedata.io/data/customers-expect-native-language-contact" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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