B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
92%
92% -- customer expectation rate for customers surveyed (2024)
92% of customers surveyed expect a company to offer multiple contact methods.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Aberdeen Group
Primary
Tier C
https://www.verequest.com/post/elevating-customer-service-in-the-digital-age-unveiling-the-top-ingre… ↗
Source Article
Elevating Customer Service in the Digital Age with Human Support
Elevating Customer Service in the Digital Age
Updated: Oct 1, 2024
Unveiling the Top Ingredients for Success
In the digital age, where automation and self-service options are increasingly prevalent, 'having a human' touch in customer service remains paramount. While technology provides efficiency an…
Original Research
Aberdeen Group
· Original study ↗
Methodology
Aberdeen Group research, cited via The Age of the Connected Customer: Cross-Channel Excellence
Methodology documented
Segmentation
IndustryAll
RegionGlobal
RoleAll marketers
Cite this stat
Plain Text
customers surveyed: 92% customer expectation rate. Source: Aberdeen Group (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-expect-multiple-contact-methods
HTML Embed
<blockquote cite="https://lighthousedata.io/data/customers-expect-multiple-contact-methods" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- customer expectation rate for customers surveyed<br><small>Source: Aberdeen Group (2024) · <a href="https://lighthousedata.io/data/customers-expect-multiple-contact-methods" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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