B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- customer expectation rate for Banking customers (2025)
60% of banking customers expect relationship-based rewards.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Accenture
Primary
Tier C
https://www.fci-ccm.com/blog/banking-tech-stack-modernization-a-boardroom-growth-imperative/ ↗
Source Article
Boardroom Imperative: Transforming Banking Tech Stack for Growth
Banking leaders today face a paradox: despite record investments in digital transformation, growth remains sluggish, customer trust is fragile, and ROI from AI is alarmingly low. The culprit is often hidden in plain sight – disjointed technology stacks that drain budgets, fragment customer journeys,…
Original Research
Accenture
· Original study ↗
Methodology
Accenture research cited by FCI CCM
Methodology documented
Segmentation
Industryfinance
Cite this stat
Plain Text
Banking customers: 60% customer expectation rate. Source: Accenture (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bank-customers-expect-relationship-rewards-2025
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<blockquote cite="https://lighthousedata.io/data/bank-customers-expect-relationship-rewards-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- customer expectation rate for Banking customers<br><small>Source: Accenture (2025) · <a href="https://lighthousedata.io/data/bank-customers-expect-relationship-rewards-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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