B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
71%
71% -- share of customers expecting messaging customer support for customers (2026)
71% of customers expect brands to provide customer support through messaging.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Carter Center
Primary
Tier C
https://www.allganize.ai/en/blog/re-imagine-customer-service-how-ai-is-revolutionizing-the-way-we-co… ↗
Source Article
AI in Customer Service: Faster Support, Lower Costs, Better Experiences
Original Research
Carter Center
· Original study ↗
Methodology
Carter Center survey cited by Allganize blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers: 71% share of customers expecting messaging customer support. Source: Carter Center (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-expect-messaging-support
HTML Embed
<blockquote cite="https://lighthousedata.io/data/customers-expect-messaging-support" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- share of customers expecting messaging customer support for customers<br><small>Source: Carter Center (2026) · <a href="https://lighthousedata.io/data/customers-expect-messaging-support" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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