B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
83%
83% -- customer expectation immediate response rate for digital channel customers (2021)
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Lighthouse Research Team
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Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forbes
Primary
Tier C
https://www.marketingsupportnetwork.com/time-to-live-chat/ ↗
Source Article
Do you live under Adam or under Christ?
The steady rate of growth in how technology is a part of our everyday lives exploded in light of recent events. We’re looking at you 2019 and 2020. You know what you did. These years, more so than previous, brought us to a place where going online or on an app is second nature to most consumers. One…
Original Research
Forbes
· Original study ↗
Methodology
Cited from a Forbes article via Marketing Support Network blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
digital channel customers: 83% customer expectation immediate response rate. Source: Forbes (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-expect-immediate-digital-response
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<blockquote cite="https://lighthousedata.io/data/customers-expect-immediate-digital-response" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- customer expectation immediate response rate for digital channel customers<br><small>Source: Forbes (2021) · <a href="https://lighthousedata.io/data/customers-expect-immediate-digital-response" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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