B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
76%
76% -- customer expectation rate for customers (2020)
76% of customers expect businesses to know their needs and expectations.
- Unattributed secondary research citation
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2020
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
sixelevenbpo.com
Primary
Tier C
https://www.sixelevenbpo.com/blog/marketing-virtual-assistant/ ↗
Source Article
Marketing virtual assistant vs. automation: What you should consider - SixEleven
Marketing virtual assistant vs. automation: What you should consider
Hiring remote workers, including virtual assistants, have boomed alongside the rise of the digital economy. Hiring freelancers help businesses save on costs while the internet keeps them connected. Outsourcing, especially business …
Original Research
sixelevenbpo.com
· Original study ↗
Methodology
Unattributed research cited in secondary blog post
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020 (current) | 76% | |
| 2025 | 68% | -10.5% |
Segmentation
IndustryB2C
RegionGlobal
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
customers: 76% customer expectation rate. Source: sixelevenbpo.com (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-expect-businesses-know-needs
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<blockquote cite="https://lighthousedata.io/data/customers-expect-businesses-know-needs" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- customer expectation rate for customers<br><small>Source: sixelevenbpo.com (2020) · <a href="https://lighthousedata.io/data/customers-expect-businesses-know-needs" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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