B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
85%
85% -- customer expectation ai shopping experience for customers (2025)
85% of customers expect brands to use AI to enhance their shopping experience.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier C
https://nswebtricks.com/impact-of-artificial-intelligence-in-digital-marketing/ ↗
Source Article
AI in Digital Marketing: Impact, Uses and Future Trends
What Is Artificial Intelligence?
Artificial intelligence, or AI is the science and engineering of making intelligent machines. It involves the development of computer systems that can perform tasks that typically require human intelligence. This includes things like visual perception, speech recogni…
Original Research
Salesforce
· Original study ↗
Methodology
Salesforce study, as cited by nswebtricks.com
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers: 85% customer expectation ai shopping experience. Source: Salesforce (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-expect-ai-shopping-experience
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<blockquote cite="https://lighthousedata.io/data/customers-expect-ai-shopping-experience" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- customer expectation ai shopping experience for customers<br><small>Source: Salesforce (2025) · <a href="https://lighthousedata.io/data/customers-expect-ai-shopping-experience" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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