B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
90%
90% -- email share willingness rate for Customers (respondents in Google/BCG collaborative study) (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Google / Boston Consulting Group
Primary
Tier C
https://www.typeform.com/blog/overcoming-challenges-zero-party-data-strategies ↗
Source Article
Overcoming challenges in implementing zero-party data strategies
Overcoming challenges in implementing zero-party data strategies
No one said collecting and implementing zero-party data was going to be easy. But it does help to know the challenges that lay ahead and solutions to help you keep the path.
At the moment, we’re all used to third-party data. And we’re …
Original Research
Google / Boston Consulting Group
· Original study ↗
Methodology
Attributed to a collaborative Google/Boston Consulting Group study as cited by Typeform; no sample size or study date disclosed. Article undated; vintage approximated from publication context (third-party cookie deprecation era).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Customers (respondents in Google/BCG collaborative study): 90% email share willingness rate. Source: Google / Boston Consulting Group (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-email-sharing-incentive-google-bcg
HTML Embed
<blockquote cite="https://lighthousedata.io/data/customers-email-sharing-incentive-google-bcg" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- email share willingness rate for Customers (respondents in Google/BCG collaborative study)<br><small>Source: Google / Boston Consulting Group (2023) · <a href="https://lighthousedata.io/data/customers-email-sharing-incentive-google-bcg" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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