B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
86%
86% -- review checking rate for customers of local companies (2025)
86% of customers check reviews before doing business with a local company.
- Secondary citation without primary study source named
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
phenyx.co
Primary
Tier C
https://www.phenyx.co/post/plumber-website-design-denver-5-local-features-that-turn-searches-into-se… ↗
Source Article
Plumber Website Design Denver: 5 Local Features That Turn Searches Into Service Calls
When a Denver homeowner has water pooling in their basement at 2 AM, your website has about three seconds to convince them you're the right call.
The Denver metro area added over 82,000 residents between 2020 and 2024, and that growth shows no signs of slowing. With a population approaching 3 millio…
Original Research
phenyx.co
· Original study ↗
Methodology
Cited research, original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers of local companies: 86% review checking rate. Source: phenyx.co (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-check-reviews-local-business
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<blockquote cite="https://lighthousedata.io/data/customers-check-reviews-local-business" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- review checking rate for customers of local companies<br><small>Source: phenyx.co (2025) · <a href="https://lighthousedata.io/data/customers-check-reviews-local-business" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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