B
Evidence Grade B
Graded
under review
Safe to Cite
Current
80%
80% -- share of customers checking return policy before purchase for ecommerce customers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Sources (2)
webretailer.com
Primary
Tier C
https://www.webretailer.com/shipping-fulfillment-returns/ecommerce-returns/ ↗
Source Article
Ecommerce Returns: Every Question Answered for Online Sellers
This post is by Sarra Turki, Senior Content Manager at Fulfillment Bridge.
Returns are a fact of life in the ecommerce industry. Almost 80% of customers check a retailer’s return policy before committing to a purchase. Merchants with a short return window or who charge restocking fees are avoided wh…
Also cited by
WebRetailer (guest post by Fulfillment Bridge)
https://www.webretailer.com/b/ecommerce-returns/
2026-09-17
Original Research
webretailer.com
· Original study ↗
Methodology
Cited estimate, original survey not named
Methodology documented
Segmentation
IndustryeCommerce
Cite this stat
Plain Text
ecommerce customers: 80% share of customers checking return policy before purchase. Source: webretailer.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-check-return-policy-before-purchase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/customers-check-return-policy-before-purchase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of customers checking return policy before purchase for ecommerce customers<br><small>Source: webretailer.com (2026) · <a href="https://lighthousedata.io/data/customers-check-return-policy-before-purchase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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