B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- share of customers avoiding brand after poor delivery experience for US retail consumers (2025)
About 40% of customers will avoid a brand entirely after experiencing poor delivery.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
forstock.io
Primary
Tier C
https://forstock.io/blog/inventory-audit-checklists-best-practices ↗
Source Article
Cycle Counting Basics for Shopify Stores
Cycle counting is a method to keep your Shopify store’s inventory accurate without shutting down operations for full physical counts. Instead of counting everything at once, you check smaller portions of inventory regularly (daily, weekly, or monthly). This helps catch errors early, reduce overstock…
Original Research
forstock.io
· Original study ↗
Methodology
Cited estimate in blog article; original survey not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US retail consumers: 40% share of customers avoiding brand after poor delivery experience. Source: forstock.io (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-avoid-brand-after-poor-delivery
HTML Embed
<blockquote cite="https://lighthousedata.io/data/customers-avoid-brand-after-poor-delivery" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of customers avoiding brand after poor delivery experience for US retail consumers<br><small>Source: forstock.io (2025) · <a href="https://lighthousedata.io/data/customers-avoid-brand-after-poor-delivery" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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