B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
69%
69% -- customers appreciating personalisation for customers (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
69%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
fasttracksolutions.co.uk
Primary
Tier C
https://www.fasttracksolutions.co.uk/blog/content-personalisation-for-better-lead-generation/ ↗
Source Article
Content Personalisation for Better Lead Generation - Fast Track Solutions
Looking to improve your lead gen? In that case, personalisation matters more than ever.
With more and more customers demanding a personalised and consistent multichannel experience, brands must provide this or face being left behind. According to McKinsey, 71% of consumers expect companies to delive…
Original Research
fasttracksolutions.co.uk
· Original study ↗
Methodology
Original source not identified in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers: 69% customers appreciating personalisation. Source: fasttracksolutions.co.uk (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-appreciate-data-based-personalisation
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<blockquote cite="https://lighthousedata.io/data/customers-appreciate-data-based-personalisation" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- customers appreciating personalisation for customers<br><small>Source: fasttracksolutions.co.uk (2025) · <a href="https://lighthousedata.io/data/customers-appreciate-data-based-personalisation" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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