B
Evidence Grade B
Graded
under review
Safe to Cite
Current
30%
30% -- share of customers abandoning brand after one poor experience for Customers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PwC
Primary
Tier C
https://www.arise.com/blog/strategies-for-cx-leaders ↗
Source Article
Experience Challenges:
Original Research
PwC
· Original study ↗
Methodology
PwC survey cited
Methodology documented
Segmentation
IndustryAll
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
Customers: 30% share of customers abandoning brand after one poor experience. Source: PwC (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-abandon-brand-poor-experience-pwc
HTML Embed
<blockquote cite="https://lighthousedata.io/data/customers-abandon-brand-poor-experience-pwc" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- share of customers abandoning brand after one poor experience for Customers<br><small>Source: PwC (2026) · <a href="https://lighthousedata.io/data/customers-abandon-brand-poor-experience-pwc" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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