B Evidence Grade B Safe to Cite Dated

61%

61% -- customer return rate for Food And Beverage Brands (2018)

Name: Customer Return Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-17

2018 · Coniq

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Attribution: Coniq View source

Lighthouse Research Team

Last verified: 2026-08-17 · How we verify data →

Source verified Evidence graded

Value

61%

Unit

Percentage

Data Vintage

2018

Entity

Food And Beverage Brands

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Coniq Primary Tier A

https://www.netimperative.com/2018/10/02/tiered-loyalty-schemes-drive-almost-3-times-more-yearly-spe… ↗

Confidence: 72/100 Vintage: 2018 Channel: Deep Crawl

Source Article

Tiered loyalty schemes drive almost 3 times more yearly spend than ‘one off’ offers

Tiered loyalty schemes serve up almost 3 times more value per customer for food and beverage (F&B) brands when compared to ‘one off’ email offers or discounts according to new data. The study, from loyalty tech firm Coniq, analysed over 169,000 transactions made by 57,000 loyalty customers across ba…

Original Research

Coniq · Original study ↗

Methodology

Customers who sign up to a database.

Segmentation

IndustryFood & Beverage RegionGlobal

Cite this stat

Plain Text

Food And Beverage Brands: 61% customer return rate. Source: Coniq (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-return-rate

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<blockquote cite="https://lighthousedata.io/data/customer-return-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- customer return rate for Food And Beverage Brands<br><small>Source: Coniq (2018) · <a href="https://lighthousedata.io/data/customer-return-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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