B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
40%
40% -- productivity improvement for automation in customer operations (2026)
McKinsey research indicates automation in customer operations can improve productivity by up to 40%.
- Upper bound figure ('up to 40%')
- Attributed to secondary citation of McKinsey research
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier C
https://ilink.dev/blog/auri-by-ilink-an-automated-ai-call-center-that-becomes-the-voice-of-your-busi… ↗
Source Article
AURI by ilink: An Automated AI Call Center That Becomes the Voice of Your Business
February 19, 2026
Reading Time 6 Min Customer communication defines modern business success. Speed, accuracy, personalization, and availability are no longer competitive advantages, they are expectations.
AURI is an automated AI call center (developer company ilink) that transforms how companies com…
Original Research
McKinsey
· Original study ↗
Methodology
Cited by vendor blog as McKinsey industry research; original report not linked
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
automation in customer operations: 40% productivity improvement. Source: McKinsey (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-operations-productivity-40
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<blockquote cite="https://lighthousedata.io/data/customer-operations-productivity-40" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- productivity improvement for automation in customer operations<br><small>Source: McKinsey (2026) · <a href="https://lighthousedata.io/data/customer-operations-productivity-40" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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