B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
77%
77% -- customers loyal to feedback requesting brands for customers (2025)
77% of customers are loyal to brands that ask and accept customer feedback.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Microsoft
Primary
Tier B
https://www.getflexpoint.com/post/policies ↗
Source Article
Building Trust and Clarity: A Guide to Transparent MSP Payment Policies for Clients
According to PYMNTS, electronic payments help reduce DSO by 30%. To maintain a low DSO (Days Sales Outstanding) as an MSP, you must balance aggressive payment policies with flexible payment options.
These could include offering multiple payment methods, installment plans, or grace periods to maintai…
Original Research
Microsoft
· Original study ↗
Methodology
Cited from Microsoft State of Global Customer Service Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers: 77% customers loyal to feedback requesting brands. Source: Microsoft (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-loyalty-feedback-77pct
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<blockquote cite="https://lighthousedata.io/data/customer-loyalty-feedback-77pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- customers loyal to feedback requesting brands for customers<br><small>Source: Microsoft (2025) · <a href="https://lighthousedata.io/data/customer-loyalty-feedback-77pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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