B
Evidence Grade B
Safe to Cite
Dated
$632
$632 -- customer lifetime value for average customer (2022)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$632
Unit
Currency Usd
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
WisePim
Primary
Tier A
https://wisepim.com/nl/tools/customer-lifetime-value-calculator ↗
Source Article
Free Customer Lifetime Value Calculator (CLV)
Customer Lifetime Value Calculator
Enter your average order value, purchase frequency and customer lifespan to get customer lifetime value instantly, plus lifetime profit once you add your gross margin.
Your customer
Customer lifetime value
€585
Total revenue per customer over their lifetime
Lifetim…
Also cited by
2026-08-18
Original Research
WisePim
· Original study ↗
Methodology
Calculated as average order value multiplied by purchase frequency multiplied by customer lifetime duration.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
average customer: $632 customer lifetime value. Source: WisePim (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-lifetime-value-calculator-wisepim
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<blockquote cite="https://lighthousedata.io/data/customer-lifetime-value-calculator-wisepim" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$632</strong> -- customer lifetime value for average customer<br><small>Source: WisePim (2022) · <a href="https://lighthousedata.io/data/customer-lifetime-value-calculator-wisepim" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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