B
Evidence Grade B
Graded
under review
Safe to Cite
Current
$1,250
$1,250 -- customer lifetime value revenue for subscription business customer (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$1,250
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
50
Methodology
45
Freshness
95
Sources (2)
Adffect
Primary
Tier A
https://adffect.com/glossary/customer-lifetime-value/ ↗
Source Article
Customer Lifetime Value: Calculate & Boost CLV
Also cited by
ask-luca.com
https://ask-luca.com/
2026-08-16
Original Research
Adffect
· Original study ↗
Methodology
Average Revenue Per User divided by Monthly Churn Rate
Segmentation
IndustrySaaS
RoleAll marketers
Cite this stat
Plain Text
subscription business customer: $1,250 customer lifetime value revenue. Source: Adffect (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-lifetime-value-calculation-subscription
HTML Embed
<blockquote cite="https://lighthousedata.io/data/customer-lifetime-value-calculation-subscription" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$1,250</strong> -- customer lifetime value revenue for subscription business customer<br><small>Source: Adffect (2026) · <a href="https://lighthousedata.io/data/customer-lifetime-value-calculation-subscription" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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