B
Evidence Grade B
Graded
under review
Safe to Cite
Current
64%
64% -- consumers prioritizing experience over price for consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://www.baunfire.com/blog/powering-the-internet-of-me ↗
Source Article
Baunfire
Original Research
Gartner
· Original study ↗
Methodology
Cited from Gartner research; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
consumers: 64% consumers prioritizing experience over price. Source: Gartner (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-experience-vs-price
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<blockquote cite="https://lighthousedata.io/data/customer-experience-vs-price" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- consumers prioritizing experience over price for consumers<br><small>Source: Gartner (2026) · <a href="https://lighthousedata.io/data/customer-experience-vs-price" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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