B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
66%
66% -- consumers prioritizing experience over price for US consumers (2019-03)
66% of US consumers care more about experiences than price when choosing a brand from which to purchase.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2019-03
Entity
Sample Size
500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Merkle
Primary
Tier A
https://digitalmedianet.com/merkle-releases-customer-experience-impact-report/ ↗
Source Article
Merkle Releases Customer Experience Impact Report
Merkle Releases Customer Experience Impact Report
Purchase Behavior Study Reveals 66% of Consumers Care More About Experience Than Price
COLUMBIA, Md.–(BUSINESS WIRE)–Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, has released its Experience Impac…
Original Research
Merkle
· Original study ↗
Methodology
Merkle survey of 500 US residents conducted March 2019
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 66% consumers prioritizing experience over price. Source: Merkle (2019-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-experience-over-price-2019
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-experience-over-price-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- consumers prioritizing experience over price for US consumers<br><small>Source: Merkle (2019-03) · <a href="https://lighthousedata.io/data/consumers-experience-over-price-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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