B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15%
15% -- revenue increase from customer experience improvements for businesses improving customer experience (2025)
Customer experience improvements can increase revenue by up to 15%, according to PwC research.
- The source specifies an increase of 'up to 15%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
PwC
Primary
Tier C
https://www.nextdropdesign.com/resources/why-are-my-competitors-getting-more-attention-than-my-busin… ↗
Source Article
Why Are Competitors Getting More Attention Than You?
You're creating content, running ads, and posting on social media, but your competitors seem to effortlessly capture more attention, engagement, and customers. The frustrating reality is that attention isn't accidental. Your competitors likely understand something about digital marketing strategy th…
Original Research
PwC
· Original study ↗
Methodology
Cited as PwC research; secondary citation
Methodology documented
Segmentation
IndustryAll
RegionGlobal
RoleAll marketers
Cite this stat
Plain Text
businesses improving customer experience: 15% revenue increase from customer experience improvements. Source: PwC (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-experience-revenue-increase
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<blockquote cite="https://lighthousedata.io/data/customer-experience-revenue-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- revenue increase from customer experience improvements for businesses improving customer experience<br><small>Source: PwC (2025) · <a href="https://lighthousedata.io/data/customer-experience-revenue-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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