B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
57%
57% -- response time expectation for customers contacting brands via social media (2026)
57% of respondents who have attempted to contact a brand, product, or company through social media for customer support expect the same response time at night and on weekends as during normal business hours.
- Refers specifically to expecting the same response time at night and on weekends as during normal business hours
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Source
quiq.com
Primary
Tier A
https://quiq.com/blog/8-tips-for-customer-service-via-facebook-messenger/ ↗
Source Article
8 Ways of Using Facebook Messenger for Customer Service
Key takeaways
- Facebook Messenger helps businesses provide support directly where customers already spend time, instead of forcing them into email or phone support.
- Use Messenger for real time support, including order tracking, return requests, login problems, and fast answers to common customer …
Original Research
quiq.com
· Original study ↗
Methodology
Study from Convince & Convert
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
customers contacting brands via social media: 57% response time expectation. Source: quiq.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-expectations-response-time-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/customer-expectations-response-time-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- response time expectation for customers contacting brands via social media<br><small>Source: quiq.com (2026) · <a href="https://lighthousedata.io/data/customer-expectations-response-time-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.