B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

20%

20% -- annual revenue increase from customer behavior data for companies leveraging customer behavior data (2026)

Name: Annual Revenue Increase From Customer Behavior Data Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2026 · Forrester

Companies that effectively leverage customer behavior data experience an average 20% increase in annual revenue.

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Attribution: Forrester View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

20%

Unit

Percentage

Data Vintage

2026

Entity

companies leveraging customer behavior data

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Forrester Primary Tier C

https://applaunchpartners.com/data-driven-marketing-the-2026-strategy-guide/ ↗

Confidence: 48/100 Vintage: 2026 Channel: Common Crawl

Source Article

2026 Data

Original Research

Forrester · Original study ↗

Methodology

Attributed to a recent Forrester report; methodology not stated

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

companies leveraging customer behavior data: 20% annual revenue increase from customer behavior data. Source: Forrester (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-data-revenue-increase-forrester

HTML Embed

<blockquote cite="https://lighthousedata.io/data/customer-data-revenue-increase-forrester" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- annual revenue increase from customer behavior data for companies leveraging customer behavior data<br><small>Source: Forrester (2026) · <a href="https://lighthousedata.io/data/customer-data-revenue-increase-forrester" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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