B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

45%

45% -- customer churn rate after main contact change without active management for Customers with main contact change (2026)

Name: Customer Churn Rate After Main Contact Change Without Active Management Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-14

2026 · Amplifa

In 45% of cases where a customer's main contact changes without active relationship management, the customer churns within 12 months.

Without active relationship management
Within 12 months

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Attribution: Amplifa View source

Lighthouse Research Team

Last verified: 2026-08-14 · How we verify data →

Source verified Evidence graded

Value

45%

Unit

Percentage

Data Vintage

2026

Entity

Customers with main contact change

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Amplifa Primary Tier B

https://amplifa.ai/ressourcen/vertriebslexikon/hauptansprechpartner/ ↗

Confidence: 26/100 Vintage: 2026 Channel: Deep Crawl

Source Article

Hauptansprechpartner – Vertriebslexikon | Amplifa

Hauptansprechpartner Definition und Grundlagen In der Welt des B2B-Vertriebs bezeichnet der Hauptansprechpartner diejenige Person auf Kundenseite, die primär für die Kommunikation, Koordination und oft auch für die fachliche Bewertung eines Projekts verantwortlich ist. Dieser Kontakt ist nicht zwang…

Original Research

Amplifa · Original study ↗

Segmentation

IndustryB2B Company SizeMid-market RoleAll marketers

Cite this stat

Plain Text

Customers with main contact change: 45% customer churn rate after main contact change without active management. Source: Amplifa (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-churn-with-main-contact-change

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<blockquote cite="https://lighthousedata.io/data/customer-churn-with-main-contact-change" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- customer churn rate after main contact change without active management for Customers with main contact change<br><small>Source: Amplifa (2026) · <a href="https://lighthousedata.io/data/customer-churn-with-main-contact-change" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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