B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
23%
23% -- new customer acquisition outperformance for companies using customer analytics (2025)
Companies that systematically use customer analytics outperform competitors by 23% in new customer acquisition.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey & Company
Primary
Tier B
https://blog.automatedsalesmachine.com/marketing-strategy-small-business/ ↗
Source Article
The Complete Marketing Strategy Guide for Small Business Owners - The Conversion Feed
A marketing strategy is the structured plan that determines how your business attracts customers, communicates its value, and converts interest into revenue — and without one, you’re spending budget hoping for results instead of engineering them. For small business owners competing against better-fu…
Original Research
McKinsey & Company
· Original study ↗
Methodology
Cited to McKinsey & Company research on data-driven growth marketing
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies using customer analytics: 23% new customer acquisition outperformance. Source: McKinsey & Company (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-analytics-acquisition-outperformance
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<blockquote cite="https://lighthousedata.io/data/customer-analytics-acquisition-outperformance" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- new customer acquisition outperformance for companies using customer analytics<br><small>Source: McKinsey & Company (2025) · <a href="https://lighthousedata.io/data/customer-analytics-acquisition-outperformance" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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