B
Evidence Grade B
Safe to Cite
Current
$200
$200 -- customer acquisition cost for small business (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$200
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
81
Sources (2)
Adwave
Primary
Tier A
https://adwave.com/resources/customer-lifetime-value-small-business ↗
Source Article
Customer Lifetime Value for Small Business (2026 Guide)
AI builds your ad from a single prompt
Guides
March 04, 2026
Most small business owners think about marketing in terms of this month's costs and this month's sales. You run an ad, someone walks through the door, and you measure whether that one transaction was "worth it."
But here's the thing: that …
Also cited by
Beancount.io
https://beancount.io/blog/tags/analytics
2026-08-17
Original Research
Adwave
· Original study ↗
Methodology
Example calculation based on total marketing spend and number of new customers acquired.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
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small business: $200 customer acquisition cost. Source: Adwave (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-acquisition-cost-formula
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<blockquote cite="https://lighthousedata.io/data/customer-acquisition-cost-formula" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$200</strong> -- customer acquisition cost for small business<br><small>Source: Adwave (2026) · <a href="https://lighthousedata.io/data/customer-acquisition-cost-formula" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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