C
Evidence Grade C
Use with Hedging
Current
$100
$100 -- customer acquisition cost for SaaS company (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$100
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (2)
enterprisemartech.com
Primary
Tier A
https://enterprisemartech.com/martech-terms/cac ↗
Source Article
CAC vs CPA: How to Cut Customer Acquisition Costs
CPA (Cost Per Acquisition) and CAC (Customer Acquisition Cost) are both essential marketing metrics, but they measure different things. CPA focuses on the cost of a specific action, like a signup, form submission, or purchase, while CAC measures the total cost of acquiring a paying customer. Essenti…
Also cited by
enterprisemartech.com
https://enterprisemartech.com/martech-terms/cac
2026-08-18
Original Research
enterprisemartech.com
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
SaaS company: $100 customer acquisition cost. Source: enterprisemartech.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-acquisition-cost-example-2
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<blockquote cite="https://lighthousedata.io/data/customer-acquisition-cost-example-2" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$100</strong> -- customer acquisition cost for SaaS company<br><small>Source: enterprisemartech.com (2026) · <a href="https://lighthousedata.io/data/customer-acquisition-cost-example-2" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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