B
Evidence Grade B
Safe to Cite
Current
$100
$100 -- customer acquisition cost for Businesses (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$100
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
60
Independence
30
Methodology
30
Freshness
95
Sources (2)
Luth Research
Primary
Tier A
https://luthresearch.com/glossary/what-is-a-customer-acquisition-cost-cac/ ↗
Source Article
Customer Acquisition Cost definition
Also cited by
2026-08-11
Original Research
Luth Research
· Original study ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 | $10 | |
| 2026 (current) | $100 | +900.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Businesses: $100 customer acquisition cost. Source: Luth Research (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-acquisition-cost-cac-calculation
HTML Embed
<blockquote cite="https://lighthousedata.io/data/customer-acquisition-cost-cac-calculation" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$100</strong> -- customer acquisition cost for Businesses<br><small>Source: Luth Research (2026) · <a href="https://lighthousedata.io/data/customer-acquisition-cost-cac-calculation" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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