C
Evidence Grade C
Use with Hedging
Dated
$20
$20 -- customer acquisition cost for customer acquisition cost (2020)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$20
Unit
Currency Usd
Data Vintage
2020
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Sources (2)
dashly.io
Primary
Tier A
https://www.dashly.io/blog/product-marketing-kit-2021/ ↗
Source Article
Product marketing kit 2020
18 minutes
09.09.2020
Sarah has five years of marketing experience under the belt. It’s the third year she has been working in a small team of b2b SaaS products. Since the company grows, there is a need for team members’ functions division. When it came to Sarah’s post, a big question arose, because…
Also cited by
2026-09-03
Original Research
dashly.io
· Original study ↗
Methodology
Calculated by dividing total spend by number of clients acquired.
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, using potentially outdated figures, with unverified sample sizes...
Plain Text
customer acquisition cost: $20 customer acquisition cost. Source: dashly.io (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-acquisition-cost-cac
HTML Embed
<blockquote cite="https://lighthousedata.io/data/customer-acquisition-cost-cac" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$20</strong> -- customer acquisition cost for customer acquisition cost<br><small>Source: dashly.io (2020) · <a href="https://lighthousedata.io/data/customer-acquisition-cost-cac" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.