B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
80%
80% -- brand recognition increase for Custom packaging (ecommerce brands) (2024)
Custom packaging can increase brand recognition by up to 80%.
- Upper-bound figure ('up to 80%')
- Secondary unsourced industry claim
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
3plwow.com
Primary
Tier C
https://3plwow.com/the-complete-guide-to-ecommerce-packaging-solutions/ ↗
Source Article
The Complete Guide to Ecommerce Packaging Solutions: Everything You Need to Know
The Complete Guide to Ecommerce Packaging Solutions: Everything You Need to Know
E-commerce accounts for over 25% of all retail purchases, but many ecommerce businesses struggle with ineffective packaging solutions, such as mailers and cardboard boxes, leading to increased costs.
Innovative packagin…
Original Research
3plwow.com
· Original study ↗
Methodology
Upper-bound claim ('up to 80%') on brand recognition lift from custom packaging. No original study named; secondary citation in a 3PL provider's guide article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Custom packaging (ecommerce brands): 80% brand recognition increase. Source: 3plwow.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/custom-packaging-brand-recognition-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/custom-packaging-brand-recognition-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- brand recognition increase for Custom packaging (ecommerce brands)<br><small>Source: 3plwow.com (2024) · <a href="https://lighthousedata.io/data/custom-packaging-brand-recognition-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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