B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
5%
5% -- ai tools reaching production rate for custom enterprise AI tools (2025)
Only 5% of custom enterprise AI tools successfully reach production.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MIT
Primary
Tier C
https://www.adora-ai.com/news/why-95-percent-ai-marketing-pilots-fail ↗
Source Article
Separating AI Fact from Fiction: Why 95% of AI Marketing Pilots Fail and What the Other 5% Are Doing Differently
Thought Leadership
Separating AI Fact from Fiction: Why 95% of AI Marketing Pilots Fail and What the Other 5% Are Doing Differently
Most AI marketing tool promises sound all too familiar to enterprise marketers. Transform your marketing. Accelerate time-to-market. Generate unlimited creative. Optimi…
Original Research
MIT
· Original study ↗
Methodology
MIT study as cited in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
custom enterprise AI tools: 5% ai tools reaching production rate. Source: MIT (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/custom-enterprise-ai-tools-production
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<blockquote cite="https://lighthousedata.io/data/custom-enterprise-ai-tools-production" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- ai tools reaching production rate for custom enterprise AI tools<br><small>Source: MIT (2025) · <a href="https://lighthousedata.io/data/custom-enterprise-ai-tools-production" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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