B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
38%
38% -- email reply rate for Fully custom event follow-up emails (2026)
Fully custom event follow-up emails achieved a 38% reply rate across a test of three events.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
3
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GTMStack
Primary
Tier B
https://gtmstack.app/blog/event-lead-capture-follow-up-strategy ↗
Source Article
Event Lead Capture and Follow-Up: From Badge Scan to Booked Meeting | GTMStack
Event Lead Capture and Follow-Up: From Badge Scan to Booked Meeting
How to capture leads at B2B events, qualify them in real-time, and build automated post-event follow-up sequences that convert to pipeline.
GTMStack Team
Table of Contents
Your team just spent three days on their feet at a conferenc…
Original Research
GTMStack
· Original study ↗
Methodology
GTMStack test across 3 events
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Fully custom event follow-up emails: 38% email reply rate. Source: GTMStack (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/custom-email-reply-rate-38pct
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<blockquote cite="https://lighthousedata.io/data/custom-email-reply-rate-38pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- email reply rate for Fully custom event follow-up emails<br><small>Source: GTMStack (2026) · <a href="https://lighthousedata.io/data/custom-email-reply-rate-38pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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