B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
61%
61% -- consumer purchase likelihood from custom content for consumers (2023)
61% of customers say that they are more likely to buy from a brand that creates custom content.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
redpepper.land
Primary
Tier C
https://www.redpepper.land/blog/whats-on-the-horizon-in-2023 ↗
Source Article
What's on the Horizon in 2023 | redpepper
The world is changing seemingly faster than ever—and in some areas, our industry is leading the charge. With brands making moves into new spaces and all kinds of AI technology rolling out, here’s what we see on the horizon for the new year.
1. Branded Entertainment
By Matt Weber
Brands are leaning h…
Original Research
redpepper.land
· Original study ↗
Methodology
Cited statistic within a trends article; original survey not identified
Methodology documented
Segmentation
IndustryB2C
RegionGlobal
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
consumers: 61% consumer purchase likelihood from custom content. Source: redpepper.land (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/custom-content-purchase-likelihood-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/custom-content-purchase-likelihood-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- consumer purchase likelihood from custom content for consumers<br><small>Source: redpepper.land (2023) · <a href="https://lighthousedata.io/data/custom-content-purchase-likelihood-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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