B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
61%
61% -- share more likely to buy with custom content for consumers (2022)
According to the Content Marketing Institute, in 2022, 61% of consumers said they are more likely to buy from companies that provide custom content.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier C
https://linchpinseo.com/blog/digital-marketing-for-food-and-beverage-brands/ ↗
Source Article
Linchpin SEO : Guide to Digital Marketing for Food and Beverage Brands
Digital marketing has taken on a new dimension in today’s increasingly digital world. Digital marketing, defined as the promotion of products or brands via one or more forms of electronic media, is now a pivotal aspect of any successful business strategy. This is especially true in the dynamic and e…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Cited from Content Marketing Institute
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 61% share more likely to buy with custom content. Source: Content Marketing Institute (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/custom-content-purchase-likelihood-2022
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<blockquote cite="https://lighthousedata.io/data/custom-content-purchase-likelihood-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- share more likely to buy with custom content for consumers<br><small>Source: Content Marketing Institute (2022) · <a href="https://lighthousedata.io/data/custom-content-purchase-likelihood-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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