B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
70%
70% -- conversion lift from curiosity subject lines for email campaigns with curiosity-inducing subject lines (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
unlayer.com
Primary
Tier C
https://unlayer.com/blog/email-psychology ↗
Source Article
Email Psychology: 15 Triggers That Boost Conversion Rate | Unlayer
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Original Research
unlayer.com
· Original study ↗
Methodology
Relative lift; baseline not specified; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email campaigns with curiosity-inducing subject lines: 70% conversion lift from curiosity subject lines. Source: unlayer.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/curiosity-subject-lines-more-conversions
HTML Embed
<blockquote cite="https://lighthousedata.io/data/curiosity-subject-lines-more-conversions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- conversion lift from curiosity subject lines for email campaigns with curiosity-inducing subject lines<br><small>Source: unlayer.com (2023) · <a href="https://lighthousedata.io/data/curiosity-subject-lines-more-conversions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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