B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
56%
56% -- content workflow technology adoption for Enterprise businesses (content marketing operations) (2014)
56% of businesses are using technology to track content marketing workflow and distribution.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2014
Entity
Sample Size
500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Curata
Primary
Tier B
http://www.audiencescan.com/enterprises-struggle-optimize-content-marketing/ ↗
Source Article
Enterprises Struggle to Optimize Content Marketing
Enterprises Struggle to Optimize Content Marketing
By Kathy Crosett In Marketing Forecast Archive On February 5, 2014
Content marketing remains on the radar screen for many enterprises this year. The strategy is especially effective for B2B marketers. But, optimizing content marketing is a struggle …
Original Research
Curata
· Original study ↗
Methodology
Curata 2014 Content Marketing Tactics Planner; share of businesses using technology to track content marketing workflow and distribution
Methodology documented
Segmentation
IndustryB2B
Company SizeEnterprise
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
Enterprise businesses (content marketing operations): 56% content workflow technology adoption. Source: Curata (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/curata-2014-workflow-tech-adoption-56
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<blockquote cite="https://lighthousedata.io/data/curata-2014-workflow-tech-adoption-56" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- content workflow technology adoption for Enterprise businesses (content marketing operations)<br><small>Source: Curata (2014) · <a href="https://lighthousedata.io/data/curata-2014-workflow-tech-adoption-56" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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