B
Evidence Grade B
Graded
under review
Safe to Cite
Current
9%
9% -- conversion rate increase paid social for advertisers running CTV alongside other channels (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
9%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Source
mountain.com
Primary
Tier A
https://mountain.com/blog/new-year-new-tv-advertising-how-to-rethink-your-tv-advertising-line-up-lik… ↗
Source Article
Why the Big Game is TV Advertising's New Year
Why the Big Game is TV Advertising’s New Year
Melissa Yap | 4 Min Read
Fast Company called it the ‘hype cycle’, CNET coined it a ‘showcase,’ while Kantar named it one of the “quickest sell-outs in history.” And that’s just the advertising circuit that makes up the cultural zeitgeist that is the Big …
Original Research
mountain.com
· Original study ↗
Methodology
Increase in conversion rates for paid social as reported by MNTN
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
advertisers running CTV alongside other channels: 9% conversion rate increase paid social. Source: mountain.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ctv-paid-social-conversion-rate-increase
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<blockquote cite="https://lighthousedata.io/data/ctv-paid-social-conversion-rate-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9%</strong> -- conversion rate increase paid social for advertisers running CTV alongside other channels<br><small>Source: mountain.com (2026) · <a href="https://lighthousedata.io/data/ctv-paid-social-conversion-rate-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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