B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
18%
18% -- ctv cpm change yoy for US programmatic CTV (2025-06)
US programmatic CTV CPMs decreased by 18% year-over-year in June 2025 compared to June 2024.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2025-06
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DataBeat
Primary
Tier B
https://databeat.io/blog/us-programmatic-trends-june-2025/ ↗
Source Article
US Programmatic Trends: June 2025 CPM Trends and Insights
This month’s analysis highlights the impact of Amazon DSP blocking certain publishers, leading to notable declines in KPIs like bid rates. We examine how Amazon has reduced or halted bidding activity on select publishers and share insights gathered through their outreach communications. The analysis…
Original Research
DataBeat
· Original study ↗
Methodology
YoY comparison vs June 2024
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US programmatic CTV: 18% ctv cpm change yoy. Source: DataBeat (2025-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ctv-cpm-yoy-june-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ctv-cpm-yoy-june-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- ctv cpm change yoy for US programmatic CTV<br><small>Source: DataBeat (2025-06) · <a href="https://lighthousedata.io/data/ctv-cpm-yoy-june-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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