B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
43%
43% -- post ad product search rate for CTV ad viewers (2025)
43% of users who see ads on Connected TV search for the product.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
tangoo.com
Primary
Tier B
https://www.tangoo.com/blog/connected-tv-transforming-advertising-and-content-consumption ↗
Source Article
Connected TV: Transforming Advertising and Content Consumption
Connected TV (CTV) has become a key player in the advertising and media landscape. With its rapid adoption and proven effectiveness, this channel is redefining the way people watch television.
Connected TV (CTV) refers to internet-enabled televisions that allow users to stream digital content. Unlik…
Original Research
tangoo.com
· Original study ↗
Methodology
Research cited in Tangoo blog; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CTV ad viewers: 43% post ad product search rate. Source: tangoo.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ctv-ad-viewers-search-product
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<blockquote cite="https://lighthousedata.io/data/ctv-ad-viewers-search-product" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- post ad product search rate for CTV ad viewers<br><small>Source: tangoo.com (2025) · <a href="https://lighthousedata.io/data/ctv-ad-viewers-search-product" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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