B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
52%
52% -- customer acquisition cost decrease for national outdoor retailer CTV campaign (2024)
A privacy-safe CTV campaign incrementality test for a national outdoor retailer resulted in a 52% decrease in customer acquisition cost.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2024
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (3)
AgilityAds
Primary
Tier B
https://agilityads.com/blog/privacy-safe-ctv-targeting ↗
Source Article
The cookie never targeted your CTV ad in the first place
Also cited by
woodmac.com
https://www.woodmac.com/
2026-08-16
tradingview.com
https://www.tradingview.com/
2026-08-16
Original Research
AgilityAds
· Original study ↗
Segmentation
IndustryRetail
RegionUS
ChannelCTV
Cite this stat
Plain Text
national outdoor retailer CTV campaign: 52% customer acquisition cost decrease. Source: AgilityAds (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ctv-CAC-decrease
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ctv-CAC-decrease" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- customer acquisition cost decrease for national outdoor retailer CTV campaign<br><small>Source: AgilityAds (2024) · <a href="https://lighthousedata.io/data/ctv-CAC-decrease" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.