B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
39%
39% -- click through rate increase from customized urls for Click-through rate of links shared on social media when URLs are customized/branded (2021)
Using custom short links can raise click-through rate (CTR) by up to 39%.
- Reported as an upper bound ('up to 39%')
- Underlying methodology, study, or sample size not specified
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
socialbee.io
Primary
Tier C
https://socialbee.io/establish-branding-guideline/ ↗
Source Article
How to Establish a Branding Guideline for Your Business | SocialBee
How to establish a branding guideline for your business
This is Chapter 2, Part 2 from the Branding on Social Media Guide.
What are ‘brand guidelines’?
The key here is to make your brand memorable with Branding Guidelines.
Brand Guidelines are a set of rules about the best way to represent your bran…
Original Research
socialbee.io
· Original study ↗
Methodology
Reported as an upper bound ('up to 39%') for branded/customized URLs; original study not named. No date given, so crawl year (2021) used.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Click-through rate of links shared on social media when URLs are customized/branded: 39% click through rate increase from customized urls. Source: socialbee.io (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ctr-increase-customized-urls-39
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ctr-increase-customized-urls-39" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- click through rate increase from customized urls for Click-through rate of links shared on social media when URLs are customized/branded<br><small>Source: socialbee.io (2021) · <a href="https://lighthousedata.io/data/ctr-increase-customized-urls-39" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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