B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
46%
46% -- click through rate reduction ai overviews for Google search results when an AI overview appears (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Somebody Digital
Primary
Tier C
https://somebodydigital.com/paid-vs-seo-debate-is-over/ ↗
Source Article
The End of the Paid vs. SEO Debate
For as long as digital marketing has been a professional discipline, there has been a fight. It shows up in budget meetings, QBRs, and attribution reports. It shows up in the way teams are structured, the way performance is measured, and the way credit gets assigned. It is the paid-versus-SEO debate…
Original Research
Somebody Digital
· Original study ↗
Methodology
Reported range of 46-47% CTR decline when AI Overviews appear; midpoint extracted. No original study attributed in source; stated by Somebody Digital's Director of Digital Operations.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google search results when an AI overview appears: 46% click through rate reduction ai overviews. Source: Somebody Digital (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ctr-drop-ai-overviews-google
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ctr-drop-ai-overviews-google" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- click through rate reduction ai overviews for Google search results when an AI overview appears<br><small>Source: Somebody Digital (2025) · <a href="https://lighthousedata.io/data/ctr-drop-ai-overviews-google" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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