B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
93.67%
93.67% -- percentage of ctas using verbs for landing page CTAs (2024)
In a study of 969 landing pages, 93.67% of CTAs used verbs such as start, read, or learn.
Lighthouse Research Team
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Evidence graded
Value
93.67%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
969
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
23 Call-to-Action Examples That Will Improve Any Website
The call to action (CTA) on your website either drives conversions or chases visitors away. However, with a bit of attention to detail and studying what other brands do well with their CTAs, you can make this aspect of your site more successful.
A call to action is almost always verb-based. In one s…
Methodology
Study of 969 landing pages analyzing CTA wording
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
landing page CTAs: 93.67% percentage of ctas using verbs. Source: (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cta-verb-usage-landing-pages
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<blockquote cite="https://lighthousedata.io/data/cta-verb-usage-landing-pages" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93.67%</strong> -- percentage of ctas using verbs for landing page CTAs<br><small>Source: (2024) · <a href="https://lighthousedata.io/data/cta-verb-usage-landing-pages" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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