B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
25%
25% -- bid power increase for Google Shopping CSS Partners (2026)
Using a CSS Partner gives advertisers up to 25% more bid power on Google Shopping.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gezar
Primary
Tier B
https://gezar.dk/en/blog ↗
Source Article
Blog - Marketing & Design Insights | Gezar
Blog
Guides, pricing breakdowns and trends in digital marketing and web design - from Gezar in Aarhus.
What is a CSS Partner? Complete 2026 Guide
A CSS Partner gives you up to 25% more bid power on Google Shopping, because Google's margin of up to 20% disappears. Here is how it works, why it exists,…
Original Research
Gezar
· Original study ↗
Methodology
Blog guide explanation of CSS Partner mechanics
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Shopping CSS Partners: 25% bid power increase. Source: Gezar (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/css-partner-bid-power-25-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/css-partner-bid-power-25-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- bid power increase for Google Shopping CSS Partners<br><small>Source: Gezar (2026) · <a href="https://lighthousedata.io/data/css-partner-bid-power-25-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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