B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

25%

25% -- additional bid power for Google Shopping via independent CSS (2025)

Name: Additional Bid Power Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-02

2025 · Gezar

Using an independent Comparison Shopping Service (CSS) provides up to 25% more bid power in Google Shopping auctions.

Stated as up to 25% ('op til 25%')

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Attribution: Gezar View source

Lighthouse Research Team

Last verified: 2026-10-02 · How we verify data →

Source verified Evidence graded

Value

25%

Unit

Percentage

Data Vintage

2025

Entity

Google Shopping via independent CSS

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Gezar Primary Tier B

https://gezar.dk/ordbog/comparison-shopping-service ↗

Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Hvad er en Comparison Shopping Service (CSS)? | Marketing Ordbog | Gezar

Hvad er en Comparison Shopping Service (CSS)? En CSS er en EU-godkendt prissammenligningstjeneste. Gennem en uafhængig CSS forsvinder Googles margin på op til 20% fra dine Google Shopping-bud, og det giver op til 25% mere budkraft. - Comparison Shopping Service (CSS) - En Comparison Shopping Service…

Original Research

Gezar · Original study ↗

Methodology

Stated as up to 25% more bid power when using an independent CSS

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Google Shopping via independent CSS: 25% additional bid power. Source: Gezar (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/css-bid-power-25pct

HTML Embed

<blockquote cite="https://lighthousedata.io/data/css-bid-power-25pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- additional bid power for Google Shopping via independent CSS<br><small>Source: Gezar (2025) · <a href="https://lighthousedata.io/data/css-bid-power-25pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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