B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
45%
45% -- sales win rate for B2B sales organizations (2011)
A CSO Insights study found average sales win rates of about 45% in 2011.
- Stated as 'about 45%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CSO Insights
Primary
Tier B
http://www.customerthink.com/blog/deliver_a_great_experience_to_all_prospects_including_those_that_d… ↗
Source Article
Deliver a Great Experience to All Prospects, Including Those that Don't Buy
Original Research
CSO Insights
· Original study ↗
Methodology
CSO Insights study; five point drop from 2006
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B sales organizations: 45% sales win rate. Source: CSO Insights (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/csio-avg-sales-win-rate-2011
HTML Embed
<blockquote cite="https://lighthousedata.io/data/csio-avg-sales-win-rate-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- sales win rate for B2B sales organizations<br><small>Source: CSO Insights (2011) · <a href="https://lighthousedata.io/data/csio-avg-sales-win-rate-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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