B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
75%
75% -- consumers more likely to return native language support share for consumers across 29 countries (2026)
75% of consumers across 29 countries are more likely to return as a customer if customer support is available in their native language.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
8,700
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CSA Research
Primary
Tier C
https://surveygauge.com/knowledge/blog/voice-of-customer-across-business-units ↗
Source Article
Voice of Customer Across Business Units [2026]
Voice of Customer Across Business Units: Keeping VoC Consistent in a Decentralized B2B Organization [2026]
Running Voice of Customer across multiple business units, brands or countries breaks the moment you either standardize everything or standardize nothing. Here is the governance split that actua…
Original Research
CSA Research
· Original study ↗
Methodology
CSA Research global survey of over 8,700 consumers across 29 countries; measures stated likelihood of repeat purchase when support is offered in the consumer's own language.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers across 29 countries: 75% consumers more likely to return native language support share. Source: CSA Research (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/csa-consumers-return-native-language-75
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<blockquote cite="https://lighthousedata.io/data/csa-consumers-return-native-language-75" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- consumers more likely to return native language support share for consumers across 29 countries<br><small>Source: CSA Research (2026) · <a href="https://lighthousedata.io/data/csa-consumers-return-native-language-75" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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