B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
40%
40% -- consumers unwilling to buy from website in other language for global online consumers (2026)
40% of consumers surveyed across 29 countries will never buy from a website in another language.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
8,709
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CSA Research
Primary
Tier B
https://www.bazsy.com/blog/multilingual-link-building ↗
Source Article
Multilingual Link Building: SEO's Most Underpriced Channel
Original Research
CSA Research
· Original study ↗
Methodology
CSA Research consumer survey across 29 countries
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global online consumers: 40% consumers unwilling to buy from website in other language. Source: CSA Research (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/csa-consumers-never-buy-other-language
HTML Embed
<blockquote cite="https://lighthousedata.io/data/csa-consumers-never-buy-other-language" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- consumers unwilling to buy from website in other language for global online consumers<br><small>Source: CSA Research (2026) · <a href="https://lighthousedata.io/data/csa-consumers-never-buy-other-language" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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