60% -- customer success investment increase rate for B2B software companies (2024)

Name: Customer Success Investment Increase Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-30

2024 · Bain & Company

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Attribution: Bain & Company View source

Lighthouse Research Team

Last verified: 2026-09-30 · How we verify data →

Source verified Evidence graded

Value

60%

Unit

Percentage

Data Vintage

2024

Entity

B2B software companies

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Bain & Company Primary Tier B

https://www.magnify.io/blogs/youre-giving-cs-a-number-heres-what-youre-missing ↗

Confidence: 53/100 Vintage: 2024 Channel: Deep Crawl

Source Article

Magnify Blog | Customer Growth & Post-Sales Insights

Blog by Vladi Semenov Head of Sales April 3, 2026 Key Takeaways - Assigning CS a revenue target without the right system is an operating model mistake—not a talent issue - Most CS teams lack the infrastructure (signals, workflows, forecasting) needed to own a number effectively - More headcount does…

Original Research

Bain & Company · Original study ↗

Methodology

Bain & Company 2024 Technology Report

Methodology documented

Segmentation

IndustryB2B Company SizeEnterprise RoleAll marketers Channelcontent

Cite this stat

Plain Text

B2B software companies: 60% customer success investment increase rate. Source: Bain & Company (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cs-investment-increase-60pct-2024

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<blockquote cite="https://lighthousedata.io/data/cs-investment-increase-60pct-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- customer success investment increase rate for B2B software companies<br><small>Source: Bain & Company (2024) · <a href="https://lighthousedata.io/data/cs-investment-increase-60pct-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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